Yamato Holdings Corporation (Head Office: Chuo-ku, Tokyo; President and CEO: Yutaka Nagao) has made an additional investment through the “KURONEKO Innovation Fund” in Sixty Percent Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Taiga Manabe; hereinafter “Sixty Percent”), which operates a cross-border fashion EC site that aggregates Asian brands.

60%” is an online select store with over 1,400* brands from approximately 10 Asian countries, including South Korea. The brands that have opened stores are mainly indie brands, and the store handles more than 100,000* apparel items. The store attracts many Generation Z customers who are interested in a product lineup that cannot be found in Japan, and approximately 90% of its users are in their teens and 20s.

The KURONEKO Innovation Fund has made an additional investment in Sixty Percent based on its marketing and corporate growth capabilities focused on Generation Z. We will continue to support the company’s growth and work to create new value in the cross-border EC market, which is expected to expand further.

*As of December 31, 2023